Welcome to Broadbrand!
Your Branding Solution in Asia Broadbrand
– the secret behind intelligent brand growth in emerging markets
Some of the facts around the importance of brands to leading companies are staggering. In almost every case, valuations of a company reflects the brand equity, as well as tangible assets and profitability. Emerging new markets represent massive potential for brand development, but traditional licensing processes developed in western economies only meet part of the needs of these markets. Broadbrand identified significant gaps in traditional licensing practices and has developed ways to fill these gaps. The result is a level of thoroughness that defines goals, establishes standards, drives implementation, achieves performance, and measures results. Effective brand development is therefore within the capability of any company and is an essential component of the business to manage professionally. We specialize in this process, concentrating on consumer durables and industrial prducts, in the Asia Pacific region, with emphasis on Greater China and its trading partners. The process is fact based, and structured to provide metrics for performance measurement. It penetrates the real essence of Asian business operations and their markets, not just at the strategic level, but deeper than you would think possible. Using our intimate knowledge of Asian manufacturing, supply chains and distribution channels, we work with the licensee to guide them through areas where they may often need additional help. This generates a profound improvement in performance at licensee level, in terms of profitability, sales volumes, markets penetrated, and royalties generated.
About Branding and Licensing
What is licensing?
Licensing, A Smart Solution to Enter China. Licensor, without having to invest or establish an entire new...Read More
The use of licensing as a marketing and brand extension tool has proliferated over the last 30 years...Read More
Change in China - Threat or opportunity
China’s growth rate, manufacturing capability and large workforce posed a threat to western manufacturing...Read More
Broadbrand is a Hong Kong company with a wholly owned subsidiary in Shenzhen and offices in UK, France, Singapore and Australia...Read More
Broadbrand specializes in brand development and licensing. We work with western companies who have brand growth aspirations for the Asian markets, and...Read More