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Your Branding Solution in Asia

Broadbrand – the secret behind intelligent brand growth in emerging markets Some of the facts around the importance of brands to leading companies are staggering. In almost every case, today’s valuation of a company reflects their brand equity, as well as tangible assets and profitability levels. Emerging new markets represent massive potential for brand development, but traditional licensing processes developed in western economies only meet part of the needs of these new markets. Broadbrand identified significant gaps in traditional licensing practices and has developed ways to fill these gaps. The result is a level of thoroughness that defines goals, establishes standards, drives implementation, achieves performance, and measures results. Effective brand development is therefore within the capability of any company and is an essential, new component of their business to manage professionally. We specialize in developing & managing this process, concentrating on consumer durables and industrial products, in the Asia Pacific region, with emphasis on Greater China and its trading partners. The process is fact based, and structured to provide metrics for performance measurement. It penetrates the real essence of Asian business operations and their markets, not just at the strategic level, but deeper than you would think possible. Using our intimate knowledge of Asian manufacturing, supply chains and distribution channels, we work with the licensee to guide them through areas where they may often need additional help. This generates a profound improvement in performance at licensee level, in terms of profitability, sales volumes, markets penetrated, and royalties generated.

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