International Brand management – for Western brand owners
Broadbrand specializes in brand development and licensing. We work with western companies who have brand growth aspirations for the Asian markets, and wish to develop a long term structure to license Asian Manufacturers, and build their brand across an Asian footprint.
Focused primarily on the home furnishing, construction and consumer durables industries, we work with reputable and capable Asian / Chinese companies to develop strategic and tactical plans to implement licensing, branding, and business development for the China & Asian markets.
Our Services in China…
● Chinese and Asian manufacturing/marketing companies in brand development, licensing, distribution network development and sales/marketing management
● Chinese and Asian export manufacturers to approach the complex local markets in China using licensing as a strategy to formally access brands, product design, and marketing expertise