Michael Koo (Singapore) has more than 25 years corporate experience, and is Principal Consultant – South East Asia for Broadbrand. Michael has held senior executive & partnership positions in MNCs across various industries such as FMCG, Consumer Durables, Building and Construction materials, Furniture & Furnishings and Hospitality Equipment & Supplies. In addition, he has extensive experience in Management Consulting, Training & Development, International Business Development, Strategic Management, Marketing & Branding, as well as Executive Search. Prior to joining Broadbrand, Michael was an independent consultant specializing in strategic management, branding, and entrepreneurship. Michael holds a B.Sc. (Hons) in Economics from University of London and an MBA. He has Diploma in Marketing from Chartered Institute of Marketing (CIMUK) and, Diploma in Sales & Marketing from Marketing Institute of Singapore (MIS), as well as valuable experience in training and management development.